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      <image:title>Food for Thought - We Are So Much More Than Our Age - What Alzheimer's Can Teach Us - Make it stand out</image:title>
      <image:caption>Photo by Rod Long on Unsplash The idea for this week's blog was sparked by a recent Linkedin post discussing the Forbes "50 over 50" list, The list showcases inspiring women who have stepped into their power and are achieving significant success at over 50 (Kamala Harris being one of them). While I love the fact that "older" women are getting out there, speaking up, leading and (finally) being recognised, I am in two minds about the post's focus on a woman's age. A riddle wrapped in a conundrum inside an enigma Because, in matters of age, (wo)mankind is a riddle wrapped in a conundrum inside an enigma. We love the concept of living long, yet we hate the idea of growing old. We are told to embrace our age, yet once we hit thirty, we want to be told we look young(er), even if it means delving into the costly and complex world of anti-age creams, lotions, potions and pills. And as the number of candles on the birthday cake increases with every lived year, so does the temptation to move to more radical and invasive age-defying treatments. Anything to erase the visible signs of the life we have led.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Communication is the pillar on which human interaction rests and a key ingredient to how we interact with others. And, yet, communicating effectively can be surprisingly challenging, especially in the workplace. If you are struggling to get your point across, need to overcome communication boundaries or would like to brush up your communication skills, our Communication Coaching is designed to help you achieve clarity, integrity and confidence in your communication style,, enabling you to speak with your own voice and communicate more purposefully.</image:caption>
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    <lastmod>2023-08-17</lastmod>
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      <image:caption>Mila Myrsep, Founder and CEO of Word for Word</image:caption>
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    <lastmod>2021-07-01</lastmod>
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      <image:title>Translation &amp; Interpreting - Translation and Interpreting Services</image:title>
      <image:caption>Company founder Mila Myrsep takes pride in offering accurate and culturally sensitive translation and interpreting services. Whatever your translation needs, you can trust Word for Word for professional results that are faithful to the original text and convey linguistic subtleties and nuances. The working languages are German-English and English-German.  Word for Word also specialises in interpreting services, with a particular emphasis on court interpreting, public services interpreting, dialogue interpreting, focus group interpreting.</image:caption>
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      <image:title>Development Coaching - Clarity Coaching</image:title>
      <image:caption>Coaching is an interactive process that focuses on reflection, learning and development. In the business context, it is a powerful tool to access personal resources, resolve problems, make decisions, set goals and take action.    As your development coach, my focus is on interacting and communicating with you, and asking thoughtful questions that will help you move forward with the clarity and simplicity you need to  understand and simplify your thought patterns bring new perspectives view challenging situations from multiple perspectives facilitate decision-making processes separate relevant from non-relevant information trust your own judgement and skills</image:caption>
    </image:image>
    <xhtml:link rel="alternate" hreflang="de" href="https://de.wordforword.ch/development-coaching" />
    <xhtml:link rel="alternate" hreflang="en" href="https://www.wordforword.ch/development-coaching" />
  </url>
  <url>
    <loc>https://www.wordforword.ch/communicationcoaching</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-07-01</lastmod>
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      <image:title>Communication Coaching - Communication Coaching</image:title>
      <image:caption>Where words centre on communicating effectively Can you imagine a world without communication? Whether in a professional or a private setting, whether intentionally or unintentionally: communication happens everywhere. We offer customised communication coaching centred on unleashing your communication potential and enabling you to feel more confident about what and how you communicate. In accordance with your bespoke needs and goals, we help build and expand your communication and presentation skills so that you can harness techniques to communicate and present better; achieve greater clarity and purpose in your role as a communicator; overcome fears and language barriers; tackle negative thoughts associated with communication and public speaking;  see every public speaking occasion as an opportunity, not a threat.</image:caption>
    </image:image>
    <xhtml:link rel="alternate" hreflang="de" href="https://de.wordforword.ch/communicationcoaching" />
    <xhtml:link rel="alternate" hreflang="en" href="https://www.wordforword.ch/communicationcoaching" />
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  <url>
    <loc>https://www.wordforword.ch/writing-and-editing-services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-07-01</lastmod>
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      <image:title>Writing and Editing Services - Writing and Editing Services</image:title>
      <image:caption>Does your busy work schedule prevent you from taking care of correspondence and other writing tasks? Do you know what you want to say, but don’t know how to phrase it? Are you comfortable writing texts in English but struggle with German, or vice versa? Word for Word offers discreet and professional writing and editing services for general correspondence, speeches, presentations, letters, flyers, web pages and more.</image:caption>
    </image:image>
    <xhtml:link rel="alternate" hreflang="de" href="https://de.wordforword.ch/writing-and-editing-services" />
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  <url>
    <loc>https://www.wordforword.ch/language-training</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-07-01</lastmod>
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      <image:title>Language Training - Language Training</image:title>
      <image:caption>Word for Word specialises in Language Training catered to your individual language needs. Language Training is available in English and German, from beginner to advanced level, and includes:   Tailor-made learning sessions designed to suit your specific objectives and requirements Choice of learning at your preferred venue to save you travel time (office, home or any alternative venue)         Choice of learning at a time/day to suit your schedule (office hours, over lunch, evening) Flexibility to arrange the length of sessions on a weekly basis (minimum 45 minutes is recommended) Flexibility to rearrange or cancel your sessions on a weekly basis    Access to your language coach by email or Zoom to ask questions and for course-related work Open feedback policy to ensure your satisfaction</image:caption>
    </image:image>
    <xhtml:link rel="alternate" hreflang="de" href="https://de.wordforword.ch/language-training" />
    <xhtml:link rel="alternate" hreflang="en" href="https://www.wordforword.ch/language-training" />
  </url>
  <url>
    <loc>https://www.wordforword.ch/workshops</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-07-01</lastmod>
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      <image:title>Workshops - Workshops</image:title>
      <image:caption>Making your communication and business ideas work. Great communication and business ideas don’t just happen. They are developed over time and the cumulative result of a host of different factors. Our workshops are designed to help pave the way to great communication and business ideas by providing a comfortable shared space for creative thinking, skills learning and reflection. Aware that no two situations are the same, our goal is to customise each workshop to your specific needs. Here are some examples:  What’s So Funny? Enough Said So What’s Your Question? Thou Shalt Set the Tone We look forward to helping make your communication work and your business ideas fly.</image:caption>
    </image:image>
    <xhtml:link rel="alternate" hreflang="de" href="https://de.wordforword.ch/workshops" />
    <xhtml:link rel="alternate" hreflang="en" href="https://www.wordforword.ch/workshops" />
  </url>
  <url>
    <loc>https://www.wordforword.ch/testimonials</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-01-12</lastmod>
    <xhtml:link rel="alternate" hreflang="de" href="https://de.wordforword.ch/testimonials" />
    <xhtml:link rel="alternate" hreflang="en" href="https://www.wordforword.ch/testimonials" />
  </url>
  <url>
    <loc>https://www.wordforword.ch/coming-soon</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-07-01</lastmod>
    <xhtml:link rel="alternate" hreflang="de" href="https://de.wordforword.ch/coming-soon" />
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